The Old Website
The company’s original website was built on Webnode, which works well for a basic project presentation or a small business.
For larger companies, however, it quickly becomes a limiting solution. Businesses like BRS require a website that is fully tailored to their needs.
The site also had a very outdated look and was designed for a time many years ago, when websites worked very differently from the modern standards people expect today.
It was also missing key elements such as additional areas of focus, a contact form, and overall the pages lacked a clear purpose.
At the same time, the company asked us to keep the new website simple and structured as a one page site, while also making it available in English.
So the goals were clear.
The goals were to:
Give the website a modern look that reflects the company’s identity
Add the missing sections BRS wants to present
Add an English version of the website for international partners
A complete 180
The hero section is the most important part of any website. It creates the first impression of a company and often has the biggest impact on visitors.
BRS asked us to design the website using the same colors featured on the facades of their facilities: blue and turquoise.
For the hero section, we placed a background photo of the company’s premises and built the section with a clean, simple structure.
Old Hero Section
Virtually doesn’t exist
Looks the same as the subpages
Big chunks of text
New Hero Section
Clear with a strong message
Stands out from the other sections
Features a short, punchy introduction to the company
Fewer pages, more content
Having more pages does not automatically mean having a well structured website. If the content is confusing, filled with large blocks of text, and visitors struggle to navigate it, it does not matter whether the site has one page or two hundred. People will simply leave and form their own impression of the company.
In the case of BRS, a one page website is more than enough to show visitors what the company does, where it operates, and how it can be contacted.
In this scenario, the goal of the website is not to attract large amounts of traffic. Its purpose is to show potential partners who are directed to it that BRS is a modern, reliable company that keeps up with the times.
The original About Us section was missing three additional segments the company focuses on. The design also wasn’t visually distinct from the main page.
The new section presents all of the company’s focus areas along with key information about each of them, supported by photos that provide clear visual context.
We turned each subpage into its own section, so visitors can find all the important information without having to click through to additional pages.
The original Contact page included all the essential information, but the overall design felt outdated. The website also lacked an inquiry form, meaning potential partners had to reach out to the company by email.
A new section where visitors can view a larger map without distracting elements and immediately contact the company through a simple form placed right below it, saving them the time of writing an email.
The contact form is protected with anti spam measures, the footer now includes the company’s billing details, and the entire website complies with GDPR. We also translated the full site into English, successfully delivering on all the project goals.
One beats four
We transformed the outdated multi page website into a modern one page site that includes everything needed to make a strong first impression on potential partners.
The new website now:
Has a modern look and reflects simplicity
Covers all the areas BRS focuses on
Now also includes an English version for international partners
New website performance statistics based on Google and GTmetrix
Performance
Accessibility
Best practices
SEO
We optimized the website for performance and other key metrics before launching it together with the client. The company now has a practical tool that helps create a strong first impression on potential partners.
